Our News

Gravity wins praise from award winning client

Axis Security has praised the team at Gravity London for its help in winning a major security industry award. Axis Security was named Security Guarding Company of the Year at the Security Excellence Awards in October, having been recognised for achieving significant growth and a consistently high level of customer satisfaction. The company re-branded and relaunched in 2009 with the help of the Gravity London team, led by Director Sean Feast, whose relationship with the Axis Security’s senior directors goes back more than 15 years.

Jonathan Levine, Group Managing Director at Axis Security, says that the support has been invaluable: “We see Gravity London as very much part of our team, helping us to build our profile within the business to business community and the industry press which has directly contributed to our success,” he says. “It has been a relationship built on trust for many years, when as The AGA Group they helped us transform a previous business. Now as Gravity London they have repeated the success with our new company and we look forward to working closely with them in the future.”

In addition to the Guarding Company of the Year, one of Axis Security’s key operations staff – Janet De Luca – was a finalist for the ‘Contract Security Manager of the Year’ category award.

PR team shortlisted for magazine award

Credit Management (CM), the journal of the Institute of Credit Management edited by the AGA PR team - part of Gravity London - has been shortlisted for two prestigious magazine publishing awards for the quality of its writing.

In the 2011 Trade Association Business Publications International Awards (The 'Tabbies'), Gravity Director Sean Feast – the Managing Editor of CM – and Senior Account Manager Michael Standen have been nominated in the best Feature Article category for 'Asia – demanding its seat at the top table', a report on the Asia House Business Leaders Summit last year. The team has also been nominated in the Regular Column category for its View From the Sea Front series.

Agency flies high with MWC win

Mechtronix Systems and ETOPS Aviation Solutions – both MWC companies – have appointed AGA/Gravity to handle brand strategy & development and integrated marketing communications for the businesses worldwide. The agency has been specifically tasked with providing the Board of Directors with strategic consultancy as the company evolves, with a remit that covers Public Relations (PR), digital/online communications, show/event support and internal comms.

Mechtronix Systems is a world leader in global flight simulation and training, specialising in the design and manufacture of flight simulation training devices for commercial, general and business aviation. ETOPS World Aviation Solutions serves the needs of civil and military aircraft operators and training organisations with consulting, training, personnel solutions and hands-on operational support. They have a history of challenging industry conventions using new technology and initiatives to enable new business models.

Ecclesiastical sprinters win gold!

AGA’s creative for Ecclesiastical Insurance has won gold at the recent 2011 Internet Advertising Competition Awards run by the Web Marketing Association. The work, which features painted fingers on an athletics track, was to promote the launch of Ecclesiastical’s Care and Charity online service to brokers. It was named 'Best Insurance Rich Media Online Ad'.

Magic Numbers

Magic of QuarkXPress8, designed and produced by AGA/Gravity, has been named as an Official Honoree for the IT Hardware/Software category in The 15th Annual Webby Awards. With nearly 10,000 entries received from more than 60 countries, the Official Honoree distinction is awarded to the top 10% of all work entered that exhibits remarkable achievement. They are chosen by the International Academy of Digital Arts and Sciences.

A.G.A has the Midas touch

Here's hoping for Gold! A.G.A has been shortlisted in The Best Insurance Campaign category for this year's Midas Awards. The 'You're in Good Hands' Campaign for Ecclesiastical has already been awarded Best Brand campaign at the 2009 B2B Awards, so now let's hope it gets some international recognition.

The Midas Awards is the only competition to recognise excellence in financial services communications on a global scale. With work submitted from over twenty countries, just being shortlisted is itself an achievement. Let's hope that when the results are announced at the end of October our touch has turned to Gold.

Triple win for A.G.A at B2B Marketing Awards '09

With a record 8 finalist nominations, The A.G.A Group has scooped three category wins at the 5th Annual B2B Marketing Awards '09. The only agency to walk away with three Gold awards on the night, CEO Mark Lethbridge said it was a proud moment.

"It's great to have our peers recognise the value of our work. Especially as we set very high benchmarks for ourselves," said Mark.

"Our clients appreciate what we set out to achieve and these awards are just as much a reflection of their drive and determination to create remarkable work as it is our own," said a jubilant Mark. "Big congratulations to everyone involved."

The winning campaigns were:

• Winner – Category 6. Best Live Initiative
  'The launch of New Reality' for Thales Training and Simulation
• Winner – Category 9. Best Brand Campaign
  'In good hands' for Ecclesiastical Insurance
• Winner – Category 10. Best Product Launch Campaign
  'The launch of New Reality' for Thales Training and Simulation

Eight 2009 B2B Award Nominations

The A.G.A Group has been shortlisted this year for eight more awards in the 5th Annual B2B Marketing Awards, including 'Agency of the Year' yet again. Results will be announced 25 November 2009.

The categories our work has been nominated for:

• Category 6. Best Live Initiative
  'The launch of New Reality' for Thales Training and Simulation
• Category 8. Best use of creative
  'In good hands' for Ecclesiastical Insurance
• Category 9. Best Brand Campaign
  'In good hands' for Ecclesiastical Insurance
• Category 10. Best product launch campaign
  'The launch of New Reality' for Thales Training and Simulation
• Category 15. Best Limited Budget Campaign
  'Live design' for Quark
• Category 17. Best International Campaign
  'Conversation' for Innovex
• Category 18. Most Commercially Successful Campaign
  'The launch of New Reality' for Thales Training and Simulation
• Category 21. Best Marketing Communications Agency
  'The A.G.A Group'

Michael Pritchard in the Den

Michael Pritchard impressed TV Dragons Peter Jones and Theo Paphitis with his ANYWAY® concept, securing a £125,000 deal to give them each a 10% stake in the company. The investment will support Michael in selling the licensing rights to the innovative dip tube to trigger spray manufacturers.

A.G.A designed and produced the website dedicated to the invention, www.anywayspray.com and is responsible for marketing communications relating to Michael's other inventions such as the LIFESAVER® bottle, the world's first ultra-filtration bottle, which allows local sources of water to be safely consumed.

A.G.A helps NetJets take off in new market

NetJets® The Middle East Program®, provided by National Air Service (NAS) in Affiliation with NetJets Inc., has appointed The A.G.A Group to handle its marketing communications. The company's innovation of executive aircraft 'fractional ownership' delivers unique flexibility and is highly cost effective. The pride of the fleet is the first commercially operated Falcon 2000LX in the Middle East.

New orders for 'RealitySeven'

Thales Training & Simulation had a new flight simulator to promote and a new business approach to package to customers.

A.G.A was engaged to research, create, co-ordinate and roll out everything that was required to launch what we ultimately branded 'The New Reality'. We developed a massive, worldwide airline industry forum event hosted by BBC presenter Nick Ross and conducted press briefings, Thales staff briefings and sales team training to drive the message home.

The event took place at Thales Crawley, a £100million office and production complex in the UK, on 19th February 2009 with an expert panel and more than 500 people attending.

A.G.A wins place on UKTI agency roster

The A.G.A Group has been appointed to the agency roster of the Government and Foreign Office department: UK Trade and Investment. The UKTI is a key department for the economy helping UK businesses to export and also to attract inward investment. Back to top

Adecco recruits A.G.A to handle its marketing

A Fortune 500 company, Adecco has been appointed by the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) as the Official Recruitment Services Supplier and a Tier Two Supporter to London 2012.

The A.G.A Group has been appointed by Adecco at an important time in the brand's development in the UK.

Triple win at National Business Calendar Awards

Triple win at National Business Calendar Awards makes A.G.A's day. A.G.A's work for the 3i Calendar was Highly Commended in three categories of the National Business Calendar Awards, held at London College of Communication. The categories in which it triumphed were 'best pictorial bespoke calendar, best freestanding calendar and best use of illustration'. More than 130 calendars were judged.

A.G.A team wins Gold in 'PRide' Awards

The A.G.A PR team scooped Gold in the Chartered Institute of Public Relations (CIPR) 'PRide' awards for its work with the Institute of Credit Management (ICM) in putting credit management at the top of the business agenda.

The award-winning initiatives included the launch of the late payment league tables that featured exclusively in the Financial Times, the publication of a bespoke credit management supplement with The Times, and launch of a guide to help small businesses combat the credit crunch.

10th Anniversary of 3i Eye Contact

A.G.A has written, designed and published the award-winning Eye Contact – 3i's employee magazine – since 1998, and this summer saw the launch of its 10th issue. Eye Contact will undergo a format change in 2009 when it moves online.